Privacy Policy

Last Updated: September 11, 2026

Pure Hearted LLC, doing business as Pure Hearted (“Pure Hearted,” “we,” “us,” or “our”), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Pure Hearted is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Financial and payment information, including payment card information, transaction details, form of payment, payment confirmation, and other payment-related information. Payment information may be processed directly by Shopify or other payment providers rather than stored directly by Pure Hearted.
• Account information, including your username, password, preferences, settings, and other information associated with your customer account, where applicable.
• Transaction information, including products you view, place in your cart, add to a wishlist, purchase, exchange, or otherwise interact with, as well as your transaction history.
• Communications with us, including information you provide when contacting customer support or otherwise communicating with Pure Hearted.
• Device information, including information about your device, browser, network connection, IP address, and other online identifiers.
• Usage information, including information regarding how and when you access, interact with, or navigate the Services.
• Marketing information, including your marketing preferences and your interactions with marketing communications, where applicable.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you place an order, create or use an account, subscribe to marketing communications, contact us, or otherwise provide information to us.
• Automatically through the Services, including information collected from your device when you visit or use our website and through cookies and similar technologies.
• From Shopify and our service providers, including companies that provide technology, payment processing, analytics, marketing, fulfillment, shipping, customer support, fraud prevention, and other services on our behalf.
• From business, advertising, and marketing partners, where permitted by applicable law.
• From other third parties, where permitted or required by law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing and Improving the Services

We use personal information to operate and provide the Services, including to:

• Process payments and transactions.
• Process and fulfill orders.
• Arrange shipping and delivery.
• Facilitate eligible exchanges.
• Maintain and manage customer accounts.
• Remember preferences and products you may be interested in.
• Provide order, account, shipping, and other transactional notifications.
• Provide customer support.
• Improve our website, products, services, and customer experience.
• Personalize your shopping experience, including recommending products that may be relevant to you.

Marketing and Advertising

We may use personal information for marketing and promotional purposes, including to:

• Send promotional communications by email or text message where permitted.
• Provide information about products, releases, promotions, and other Pure Hearted updates.
• Measure the effectiveness of our advertising and marketing efforts.
• Display advertisements on our Services or third-party platforms.
• Personalize advertisements based on your interactions with Pure Hearted and, where permitted, your online activity.

You may opt out of promotional email communications at any time by using the unsubscribe option included in those communications.

Where applicable, you may opt out of marketing text messages by following the opt-out instructions provided in those messages.

Opting out of promotional communications does not prevent us from sending non-promotional communications related to your orders, transactions, account, or customer-service requests.

Security and Fraud Prevention

We may use personal information to:

• Authenticate accounts and transactions.
• Provide a secure shopping and payment experience.
• Detect, investigate, prevent, or respond to suspected fraudulent, illegal, unsafe, or malicious activity.
• Protect Pure Hearted, our customers, Shopify, service providers, and others.
• Maintain the security and integrity of the Services.

If you create an account, you are responsible for maintaining the confidentiality and security of your account credentials.

Communicating With You

We use personal information to communicate with you, provide customer support, respond to inquiries, provide information concerning orders or transactions, and maintain our business relationship with you.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws, regulations, legal obligations, and valid legal processes.

We may also use information to investigate or respond to potential or actual disputes, litigation, government requests, violations of our Terms of Service or other policies, or circumstances involving the protection of our legal rights or the rights of others.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide the Services, or comply with applicable law.

This may include:

• Shopify, which hosts and powers our online store.
• Payment processors and financial service providers involved in processing transactions.
• Shipping and fulfillment providers necessary to process and deliver orders.
• Technology and service providers that assist with website operation, cloud storage, analytics, security, customer support, and other business functions.
• Marketing and advertising providers, including platforms and service providers that assist us with email, SMS, analytics, advertising, and marketing.
• Business partners where necessary to provide services or where you have directed or consented to the disclosure.
• Social media platforms and integrations when you interact with social features, advertisements, or integrations connected to our Services.
• Government agencies, regulators, courts, law enforcement, or other parties when disclosure is required or permitted by applicable law.
• Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.

We may also disclose information when necessary to enforce our agreements and policies or protect the Services, Pure Hearted, our customers, or others.

Third parties that receive personal information may process that information according to their own privacy policies and legal obligations.

Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information regarding your access to and use of the Services in order to provide, maintain, protect, and improve Shopify's services and the shopping experience.

Information submitted through the Services may be transmitted to and shared with Shopify and other service providers, including providers located in countries other than the country in which you reside.

We may use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify. In certain circumstances, Shopify is responsible for processing personal information for these purposes, including responding to applicable requests concerning that processing.

You can learn more through the Shopify Consumer Privacy Policy.

Depending on where you reside, you may also be able to exercise certain privacy rights through the Shopify Privacy Portal.

Cookies and Similar Technologies

Like many websites, we and our service providers may use cookies, pixels, tags, and similar technologies to operate and improve the Services.

These technologies may be used to:

• Remember preferences and settings.
• Maintain shopping-cart and account functionality.
• Understand how customers interact with the Services.
• Measure website performance.
• Provide analytics.
• Prevent fraud and improve security.
• Measure and personalize advertising and marketing.

Your browser may allow you to remove or reject certain cookies. Blocking cookies may affect the functionality of certain parts of the Services.

Where required by applicable law, we will obtain consent before using certain non-essential cookies or similar technologies.

Targeted Advertising and Privacy Choices

Depending on where you reside, applicable privacy laws may provide you with the right to opt out of certain uses or disclosures of personal information for targeted advertising or activities legally defined as the “sale” or “sharing” of personal information.

Where applicable, privacy choices may be available through the Services or through Shopify's privacy controls.

You may also visit the Shopify Privacy Portal for information regarding privacy choices associated with Shopify.

Where required by applicable law, we may recognize the Global Privacy Control (GPC) signal as an opt-out request for the browser or device sending the signal.

You can learn more about GPC through Global Privacy Control.

Other than legally required privacy preference signals such as GPC where applicable, we do not necessarily recognize browser-based “Do Not Track” signals.

Third-Party Websites and Links

The Services may contain links to websites, social media platforms, applications, or other online services operated by third parties.

If you follow a link to a third-party service that is not owned or controlled by Pure Hearted, you should review that third party's privacy policy, security practices, and terms.

We are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or services.

Information you voluntarily make available through public or semi-public areas, including third-party social networking platforms, may be viewable and used by others according to the policies and functionality of those platforms.

The inclusion of a third-party link does not necessarily constitute an endorsement by Pure Hearted.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age at which they may legally provide consent in their jurisdiction.

If you are a parent or legal guardian and believe a child has provided personal information to us inappropriately, please contact us at support@pureheartedus.com to request review or deletion of that information where applicable.

We do not knowingly sell or share, as those terms are defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.

Security of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive payment information, passwords, or other highly confidential information through unsecured communication channels such as ordinary email.

Retention of Your Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The appropriate retention period may depend on factors such as whether the information is necessary to:

• Maintain your account.
• Process and document transactions.
• Provide the Services.
• Provide customer support.
• Maintain appropriate business and tax records.
• Comply with legal or regulatory obligations.
• Prevent fraud or abuse.
• Resolve disputes.
• Enforce agreements and policies.

When information is no longer reasonably necessary, it may be deleted, anonymized, or otherwise handled in accordance with applicable law and our service providers' retention practices.

Your Rights and Choices

Depending on where you reside, you may have certain rights concerning your personal information.

These rights are not absolute and may apply only under particular circumstances. We may deny or limit a request when permitted by applicable law.

Depending on applicable law, your rights may include:

• Right to Access or Know. You may have the right to request information regarding personal information we maintain about you.
• Right to Delete. You may have the right to request deletion of certain personal information.
• Right to Correct. You may have the right to request correction of inaccurate personal information.
• Right to Portability. You may have the right to receive certain personal information in a portable format or request its transfer where applicable.
• Right to Opt Out of Certain Processing. You may have the right to opt out of certain targeted advertising, sale, or sharing of personal information as those terms are defined by applicable law.
• Right to Appeal. Where provided by applicable law, you may have the right to appeal a decision regarding a privacy request.

We will not discriminate against you for exercising privacy rights provided by applicable law.

We may need to verify your identity before fulfilling a request.

Where permitted, you may designate an authorized agent to submit a privacy request on your behalf. We may require evidence that the agent has authority to act for you and may require you to verify your identity directly.

To exercise rights relating directly to Pure Hearted's processing of your information, contact support@pureheartedus.com.

Certain rights relating to information processed independently by Shopify may be exercised through the Shopify Privacy Portal.

Additional Rights for EEA and UK Residents

If you reside in the European Economic Area or United Kingdom, applicable law may provide additional rights, including:

• The right to object to certain processing.
• The right to request restriction of certain processing.
• The right to withdraw consent where processing is based on consent.

Withdrawal of consent does not affect the lawfulness of processing performed before consent was withdrawn.

You may also have the right to submit a complaint to the applicable data-protection authority.

International Transfers

Personal information may be transferred, stored, or processed outside the country in which you reside.

Where applicable law requires safeguards for international transfers, appropriate recognized transfer mechanisms may be used, including applicable Standard Contractual Clauses or other legally recognized safeguards.

Shopify and other service providers may separately maintain mechanisms governing international transfers of personal information they process.

Complaints

If you have concerns or complaints regarding how Pure Hearted processes your personal information, please contact us at support@pureheartedus.com.

Depending on where you reside, you may have the right to appeal certain decisions concerning privacy requests or lodge a complaint with an applicable regulatory or data-protection authority.

Residents of the European Economic Area can find information regarding national supervisory authorities through the European Data Protection Board.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, Services, technologies, legal requirements, or other operational reasons.

When we update this Privacy Policy, we will post the revised version on this website and update the “Last Updated” date.

We will provide additional notice when required by applicable law.

Contact

If you have questions regarding this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

Pure Hearted LLC
Doing business as: Pure Hearted
Email: support@pureheartedus.com

Last Updated: September 11, 2026